Senior Manager, Marketing & PR
Reza graduated with a double-major Marketing Degree from Murdoch University. He began his professional career in Singapore’s first water theme park Wild Wild Wet, where he helped to drive Pro-Family and Service Class frameworks as well as develop Business Continuity and Crisis Management protocols. He then became a Dedicated Account Manager at Quintessentially – a global luxury lifestyle management group where he created bespoke solutions to the lifestyle, hospitality and travel requests of ultra-high net worth and celebrity clients. He began building his experience in PR at boutique integrated communications agency CommunicationsDNA, where his portfolio included luxury online retailers Net-A-Porter and Mr. Porter as well as Espace Louis Vuitton Singapore. He was part of the pioneer management team at Celebrity Fitness when it entered Singapore in 2012, leading all marketing activities which built the brand from the ground up. In 2013, he was promoted to a Global Brand Communications role and moved to Celebrity Fitness’ headquarters in Jakarta. Reza returned home from the Indonesian capital in 2016 to join Imagene Labs.