Tuesday, June 18th, 2019
Neutrogena ushers in new Personalized Skin Care Era at CES Asia with First Personalized 3D-Printed Mask and Genomics
China (Shanghai), 11 June 2019 – The 2019 Consumer Electronics Show (CES) Asia was held in Shanghai 11 to 13 June 2019. No.1 dermatologist recommended brand Neutrogena debuted a personalized 3D-printed mask MaskiDTM which stole the show and captured the interest of huge crowds of industry visitors.
MaskiD received much attention after launching in January 2019 at the Las Vegas CES. Apart from garnering the recognition of many European and US technology media, it also received numerous key awards as well as recommendations by several notable US fashion publications such as Allure.
Johnson & Johnson’s VP APAC Skin Health, Ellesha Kirby, shares, “We’re thrilled to bring MaskiD to CES Asia and share the new era of skin care personalization with China. We believe MaskiD will bring Chinese consumers revolutionary skin care solutions tailored to their individual needs.”
Everyone’s skin is unique. Almost 70% of women expect to get skin care solutions that can target their own skin characteristics. Instead of standardized skin care products that have long existed in the market, they now seek individualized, real ‘Made for Me’ solutions.
Following advances in big data, Artificial Intelligence (AI) and 3D-printing, frontier technologies are increasingly interfacing with the skin care industry and offering even more possibilities for personalization. The launch of Neutrogena’s MaskiD heralds a revolution in skin care where solutions for beauty consumers become even more precise, effective and truly personal.
Personalized Skin Care – Limitless Possibilities in the Future
As a dermatologist brand, Neutrogena continuously strives to create revolutionary product experiences. 2019 marks the third consecutive year Neutrogena announces emerging technology in beauty. In China, the MaskiD 3D-printed mask follows the launch of Fine Fairness Light Mask in 2017 and Light Therapy Acne Mask in 2018.
Johnson & Johnson’s VP External Innovation, John Bell, is hopeful for the future. “In the next phase, we will continue to innovate in personalized skin care. We have partnered with Imagene Labs – Asia’s leading DNA testing provider – to combine AI and big data to offer comprehensive skin care solutions via a DNA test that examines 190 genes and provides insights in ten skin dimensions.”
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