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Thursday, January 4th, 2018

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Singapore, January 4 2018 – Imagene Labs has entered into a partnership agreement with InnerOrigin in Australia for the sale of its proprietary DNA wellness kits and services into the Australian and New Zealand (ANZ) markets. Dr. Mun Yew Wong, Managing Director of Imagene Labs, states that InnerOrigin’s focused and strategic community-based approach makes it a strong partner to introduce their Truly Yours home DNA kits into the ANZ wellness market.

Imagene Labs is the leader and innovator in development and assessment of unique wellness-based DNA kits. These easy-to-use home DNA kits require a simple saliva sample, and focus on skin, nutrition and fitness insights. Each user is provided with a personalized report featuring customized lifestyle, dietary and fitness recommendations, based on the individual’s kit results. Imagene Labs takes it one step further by offering the unique proposition of customizing skin care and wellness solutions based on these results; and in doing so, aims to provide a more effective and beneficial product compared to the standard one-size-fits-all approach in beauty and wellness.

About InnerOrigin (

InnerOrigin is a revolutionary online wellness marketplace with community at the heart of its focus.

As people become more conscious of their whole wellbeing and search for ways to lead better, healthier lives, Co Founders David Nomchong and Sally-Anne Ferguson realized the need to create a wellness marketplace that customers can trust to shop.

InnerOrigin (founded in Australia) is accessible, competitively priced, convenient, trustworthy and authentic – which ticks all the boxes for the tech savvy millennials, busy mums and dads, and rural families of Australia and New Zealand.

This company is the future of online shoppin22g for wellness seekers, and has attracted some of Australia’s most influential Ambassadors including Layne Beachley, Kirk Pengilly, Stephanie Rice, Pete Evans, Dr. Ross Walker, Robbie Maddison, Therese Kerr, and a huge community of Advocates promoting the benefits of the marketplace.


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Reza Harith

Senior Manager, PR & Marketing