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Thursday, March 14th, 2019

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Singapore, 14 March 2019 ONI Global – leading nutraceutical retailer and GNC sole franchisee in Singapore, Malaysia, Taiwan and the Philippines – today announced its partnership with Singapore-based personalised genetics company Imagene Labs. For the first time in Asia, a nutrition supplements brand will provide customised and targeted wellness products according to a customer’s individual DNA variations.

Through ONI Global’s DNA-me™ genetic test powered by Imagene Labs, customers will be able to gain insights into over 30 of their own unique fitness, nutrition and skin genetic make-up. This includes their potential to build lean muscle, lose weight, their specific vitamin and mineral deficiencies, and even their skin’s genetic UV damage risk. The journey of self-discovery into these insights begins with a simple gene test using non-invasive cheek swab – no needles, no blood, no pain. The gene sample is analysed at Imagene Labs’ licensed and accredited testing facility in Singapore. Imagene Labs’ proprietary bioinformatics analyses specific gene locations related to how a person responds to diet, exercise and environmental factors, as well as their potential food sensitivities and tendencies for nutrient deficiencies. Customers will receive within 2 weeks, a comprehensive, personalised report of their gene results with an easy to understand and action plan to manage their health.

With a highly personalised guide of a complete list of recommendations, products are curated according to an individual’s unique personal genetic needs. Customers save time and efforts to ‘hunt’ for the right products. Users of DNA-me™ test can also expect to enhance their health, well-being, weight management, athletic performance, energy and skin health when they use the recommendations in their report. 

ONI Global CEO Cynthia Poa shares, “We have always established ourselves at the forefront of health and nutrition supplementation by understanding first our customers’ needs and offering them the required products that best fill the gaps in their diet. By leveraging on the genetic information derived from a customer’s DNA-me™ test, our customer-centric quest has just taken another step forward as we become even more scientific and precise in addressing individual needs.”

Imagene Labs Founder and Managing Director Dr. Wong Mun Yew shares, “We’re excited to be partnering with ONI Global, the GNC sole franchisee for Singapore, Malaysia, Taiwan and Philippines and brand owners of LAC and Xndo, and working with their exceptional team to offer personalised wellness to their customers. We’re seeing an increasing demand for product personalisation from both consumers and businesses as people become more aware of how our DNA makes each of us unique. By democratising the use of genetic insights, we enable consumers to take better control of their personal health and wellness. The biggest advantage genetic testing offers is that not only does it serve an individual’s existing needs, but also allows one to understand potential risk areas and manage them in advance. This is preventive health in action.”

DNA-me™ genetic tests will be available at all GNC retail and e-commerce stores in Singapore by the 2nd quarter of 2019. Launch dates for other markets will be announced subsequently. 


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Reza Harith

Senior Manager, PR & Marketing